Morrisons’ ‘Talking Tills’ Offered Shoppers a Chance to Beat Loneliness

By Mental Health Correspondent

Morrisons teamed up with the 1 Million Minutes campaign, which asked people to donate their time rather than money to combat loneliness.

To support the campaign, Talking Tills were introduced at Morrisons stores nationwide, offering customers the chance to spend a little more time at the checkout and enjoy a light-hearted or meaningful conversation with colleagues.

Talking Tills were available from Thursday 4th to Sunday 7th December, with colleagues on hand to offer customers a slower-paced checkout experience and the opportunity to connect with anyone who might have welcomed a friendly chat.

For many people, especially those who felt isolated, a trip to the supermarket could be one of the few opportunities to speak to someone in person.

Talking Tills aimed to make these everyday moments more supportive, sociable and reassuring as part of the 1 Million Minutes campaign, which was in its tenth year with over 672 million minutes pledged.

David Scott, Corporate Affairs Director at Morrisons, said: “At Morrisons, supporting the communities we serve is at the heart of what we do. We know that for many people, especially at this time of year, a simple conversation can make a real difference. The Talking Tills campaign is designed to create space for those meaningful moments, offering customers the chance to slow down and chat if they’d like to.”

Daniel Robinson, Editor of Good Morning Britain, said: “In the 10 years since we launched our 1 Million Minutes campaign, we have brought together thousands of volunteers with thousands of people experiencing loneliness and isolation around the UK. And this year felt more urgent than ever, with rising prices in the shops and pressure on families, it’s so easy to feel disconnected.

“We all know what it feels like to feel lonely. And whether it’s a family member, a friend, a neighbour or a stranger, pledging just a few minutes of time can really make a difference. Our viewers have been immensely generous with their time over the years and I know this December is going to be something really special.”

The initiative formed part of Morrisons’ wider commitment to tackling loneliness with its charity partners last Christmas, including a £50,000 donation from the Morrisons Foundation to fund 100 of Royal Voluntary Service’s festive spreads.

It also included the provision of 400 free Christmas meals in Morrisons cafés in partnership with Age UK.

The supermarket’s in-store Community Champions also donated thousands of Morrisons products to local festive events supporting isolated members of the community.

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