Rescue Dogs Become Fashion Models for the Day in a Bid to Find Their Perfect Match
By Jill Dando News
12 lucky rescue dogs, searching for their forever home have been handpicked to be top models in a new campaign for Manchester based clothing brand Uskees.
In a unique fashion shoot, human models were paired with canine companions from Manchester-based Dogs 4 Rescue, showcasing the dogs in a vibrant and hopeful light. The aim was to help potential adopters envision these rescue dogs living their best lives. Dogs 4 Rescue, known as the UK’s most forward-thinking rescue centre and sanctuary, is dedicated to enriching the lives of both dogs and people alike.
Founder of Dogs 4 Rescue, Emma Billington said,
“We are always trying to change the perception of rescue dogs as many people still opt to pay thousands of pounds to a breeder when there are thousands of perfectly rehome-able and often young, healthy dogs available in rescues. We thought this was a fun way to show people that our dogs are happy, healthy, well-mannered dogs who would make the ‘model’ pet.
"We’re really pleased with the way the campaign has turned out - it demonstrates that there’s a perfect rescue out there for everyone – whatever your circumstances or lifestyle”
Wayne Fearnley, Brand Lead from Uskees said,
“When we heard about Dogs 4 Rescue, and the amazing work they do, we wanted to help. Our clothing brand is all about encouraging a stronger and longer lasting relationship between people and their garments, and so we thought it would be a great fit to help these dogs find their forever family to create that strong, lasting relationship with.
“We came up with the theme of dog shows and challenging the old stereotypes of what a best in breed or a best in show should look like. We believe that rescue dogs are every bit as worthy of these titles as a pedigree show winner and wanted a campaign that would show off the different personalities of the dog.
"The message behind it is that everyone can find their own perfect rescue dog – one that matches your energy, your vibe, and your lifestyle.”
One of the models Bonny, a 3 year-old Spitz cross, was left abandoned in a house and taken to a council pound.
Having found her confidence again at the rescue she was the perfect princess relishing in all the pampering and looking like a prom queen. Bonny would like a quieter home.
Peppa, a 7 year old Staffordshire bull terrier came into Dogs 4 Rescue’s care after her dad sadly passed away. Described as ‘a real diamond of a dog’ she is incredibly loving and sees herself as something of a lap dog. Peppa loves everyone she meets and will give you her heart completely.
There are currently almost 50 dogs available for rehoming at Dogs4 Rescue.
Founder of Dogs 4 Rescue explains why so many dogs are in need of a new forever home.
“It’s a perfect storm. In 2020 when we went into lockdown, lots of people were working from home and so they got a puppy. Unfortunately for many people this wasn’t a permanent situation and when they went back to the office, found they couldn’t meet the dogs needs and so we started to see an increase in the numbers of dogs surrendered to rescues up and down the country.
“Then came the cost-of-living crisis, which was devastating for many humans and pets alike. So many people struggled with the costs of food and veterinary care and so the numbers of surrendered and abandoned dogs surged again to the record levels we have now.
“Rescues everywhere are full. Local authority pounds are full. Euthanasia of young, health family pets is on the rise. I think people would be shocked to hear that thousands of healthy young dogs are put to sleep each year simply because there is no-where for them to go.
“The people at the pounds and in rescues are working tirelessly for every dog but it’s a challenge every single day because breeders continue to bring more dogs into the world and people continue to buy puppies. We’re asking people to consider rescue as the first option.
"I think people would be surprised at how many wonderful, loving family pets are out there.
"We offer a full one month trial before asking if you want to move forward with adoption, because for us it’s all about finding the right fit”
TO SEE MORE ABOUT THE CHARITY DOGS 4 RESCUE CLICK HERE
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