PURPLE SHEEP PR
Welcome to Purple Sheep PR: The Power Behind the Good News Post and Jill Dando News
Purple Sheep PR isn’t just another PR agency—it’s a philosophy of living. A trailblazer for positive change. Since 2006, we’ve partnered with ethical organisations and visionary individuals to amplify their impact and bring world-changing ideas to life.
What is Purple Sheep PR?
In a world of white sheep blending into the crowd, Purple Sheep PR is different.
Founded by Shane Dean, an award-winning journalist turned visionary publicist and super connector of people and communities, we specialise in transforming the ordinary into the extraordinary—turning stories “purple.”
Shane went from award-winning political and education journalist to accidental vicar in 2006, delivering funerals, weddings, and sermons with a twist.
Out of his unusual story and style allied with a passion for news came the Purple Sheep philosophy: stories that stand out, spark ideas, and aim to change the world.
By 2011, Shane found himself in the Headteacher’s office of a visionary New Headteacher who asked him to train young people to be real-life journalists.
From the Good News Post to Jill Dando News, every story shows the power of joining the Purple Sheep flock — where bold, positive storytelling leads the way.
Every story we create, every connection we make, carries the same philosophy: positivity, passion, and belief in the impossible.
The Philosophy
Purple Sheep Philosophy: Create the News. Change the World.
Most PR follows the predictable path. We don’t. You don’t have to, either. We bring the right people together, spark ideas, and create stories that capture attention — for all the right reasons.
This is about positivity. Connection. Creativity. And turning what seems impossible into reality.
Our Impact:
• Good News Post: Launched in 2016, this online newspaper shares inspiring stories of hope and resilience, changing perspectives and sparking positivity worldwide.
• Jill Dando News: Founded in 2016, this project empowers young journalists (ages 4–21) to publish good news stories, promoting social mobility and raising aspirations. Supported by Sir Richard Branson and UK Prime Ministers, Jill Dando News trains the next generation of positive storytellers.
• Global PR Excellence: From securing Prime Minister interviews at 10 Downing Street to helping charities and CEOs gain national recognition, our campaigns create lasting, meaningful change.
Purple Sheep PR is driven by a belief in the power of positive storytelling to change the world.
Contact Us Today
Email us at shane@thepurplesheep.com to learn more.
Testimonials
Purple Sheep PR gets you influence and put you in the minds of editors and even leaders such as the Prime Minister. https://www.bbc.co.uk/news/av/uk-49530995
"Shane has made a huge difference to our PR... he is optimistic and outward looking. A tremendous asset to any company or school. Thoroughly recommended.”
Neville Coles, Former CEO of The Priory Learning Trust
“Magnificent PR and connection. I still have no idea how he got a video from Sir Richard Branson and three meetings with Prime Minister Boris Johnson that continue to inspire so many. Simply superb PR, fast, creative, and always getting us on the TV!” — Neville Coles, CEO
“Shane produces miracle publicity and super connection. He made our Technical Director famous in the Wi-Fi space nationwide and helped secure big contracts with Tesco, the NHS, and more.” — Paul Maxwell, Managing Director, Maven Consultancy UK Ltd
Purple Sheep PR gets your stories seen by millions in the news https://metro.co.uk/2018/05/08/teenager-with-mes-life-has-been-transformed-by-a-robot-that-helps-her-learn-7529314/
And your businesses seen across the world https://www.dailymail.co.uk/sciencetech/article-8343779/Car-wash-supermarket-trolleys-kills-coronavirus.html
"Shane has a track record in journalism and PR consultancy, deep wells of creativity and integrity. Crucially Shane is a uniquely positive man. I've yet to see him regard any glass as half-empty."
Editor and PR Manager Simon Angear
"I could never have imagined the impact that Shane could have in such a short time. He is totally reliable and always delivers whatever he promises with amazing results!"
Headteacher and Ofsted Inspector Lesley Greenway
Contact us shane@thepurplesheep.com