PURPLE SHEEP PR

PURPLE SHEEP PR
Purple Sheep PR and Digital Marketing can get you to the most seemingly impossible places

Welcome to Purple Sheep PR: The Power Behind the Good News Post and Jill Dando News

Purple Sheep PR isn’t just another PR agency—it’s a trailblazer for positive change. Since 2007, we’ve partnered with ethical organizations and visionary individuals to amplify their impact and bring world-changing ideas to life.

What is Purple Sheep PR?

In a world of white sheep blending into the crowd, Purple Sheep PR is different.

Founded by Shane Dean, an award-winning journalist turned visionary publicist and super connector of people and communities, we specialise in transforming the ordinary into the extraordinary—turning stories “purple.”

Our mission is simple yet powerful: make people, businesses, and organisations stand out for the right reasons. With bold storytelling, authentic connections, and adventurous campaigns, we ensure the voices making a difference are heard.

Our Impact:

• Good News Post: Launched in 2016, this online newspaper shares inspiring stories of hope and resilience, changing perspectives and sparking positivity worldwide.

• Jill Dando News: Founded in 2017, this project empowers young journalists (ages 7–18) to publish good news stories, promoting social mobility and raising aspirations. Supported by Sir Richard Branson and UK Prime Ministers, Jill Dando News trains the next generation of ethical storytellers.

• Global PR Excellence: From securing Prime Minister interviews at 10 Downing Street to helping charities and CEOs gain national recognition, our campaigns create lasting, meaningful change.

Transformative Services:

• PR with Purpose: We design campaigns that break boundaries, amplify missions, and create measurable results for ethical businesses, charities, and individuals.

• Inspirational Speaking: Shane Dean delivers powerful talks, sharing his journey and strategies to help audiences live life to the fullest.

• Mentorship & Training: Through Jill Dando News and setting up Good News Rooms worldwide, we’re cultivating young leaders with the skills, confidence, and connections to succeed in media and beyond.


A Catalyst for Change:

Our work isn’t just about publicity; it’s about creating a movement. Whether it’s launching global initiatives, empowering young journalists, or sharing stories that inspire, Purple Sheep PR is driven by a belief in the power of positive storytelling to change the world.

Contact Us Today

Email us at shane@thepurplesheep.com to learn more.

Testimonials

Purple Sheep PR gets you influence and put you in the minds of editors and even leaders such as the Prime Minister. https://www.bbc.co.uk/news/av/uk-49530995

"Shane has made a huge difference to our PR... he is optimistic and outward looking. A tremendous asset to any company or school. Thoroughly recommended.

Neville Coles, Former CEO of The Priory Learning Trust

Purple Sheep PR gets your stories seen by millions in the news https://metro.co.uk/2018/05/08/teenager-with-mes-life-has-been-transformed-by-a-robot-that-helps-her-learn-7529314/

And your businesses seen across the world https://www.dailymail.co.uk/sciencetech/article-8343779/Car-wash-supermarket-trolleys-kills-coronavirus.html

"Shane has a track record in journalism and PR consultancy, deep wells of creativity and integrity. Crucially Shane is a uniquely positive man. I've yet to see him regard any glass as half-empty."

Editor and PR Manager Simon Angear
"I could never have imagined the impact that Shane could have in such a short time. He is totally reliable and always delivers whatever he promises with amazing results!"

Headteacher and Ofsted Inspector Lesley Greenway

Contact us shane@thepurplesheep.com