Swedes Break Guinness World Record and Prove They're the Best at Recycling
By Community Correspondent
Sweden can now call itself the best in the world at recycling.
On Saturday, November 1, Swedes collected more than 50 kilograms of empty beverage cartons in under an hour in Solna – earning an official GUINNESS WORLD RECORD.
The record-breaking event was organized by Oddlygood in collaboration with renowned content creator Liam Kalevi, and the winning title was "Most beverage cartons collected for recycling in one hour”.
At Mall of Scandinavia, scales and recycling bins were set up as Oddlygood and renowned content creator Liam Kalevi invited the public to join the record attempt.
Together, they collected 50 kilograms of empty beverage cartons in under 60 minutes.
"The level of enthusiasm around recycling was increadible – and there was so much joy!
"Breaking a world record together with our consumers is something truly sepcial and deeply inspiring for our continued sustainability work. It shows that we’re on the right track, and we’re beyond proud to be part of the GUINNESS WORLD RECORDS," says Nina Gillsvik, Global CMO at Oddlygood.
The record attempt was led by Liam Kalevi, who hyped up the crowd on and set a playful tone throughout the event.
When the result was announced, cheers erupted – Stockholm had just made history.
"The atmosphere was amazing! Everyone was so eager to join in, and it really felt like we were doing something meaningful together. And the fact that we set a world record on top of that – that was just the icing on the cake," says Liam Kalevi.
The record is a source of motivation. According to the Ungdomsbarometern, the share of young people who describe themselves as environmentally conscious has dropped from 25 percent in 2019 to 14 percent today – something Oddlygood wants to help change by showing that sustainability can be both fun and meaningful.
Through this record, the company hopes to inspire a renewed sense of engagement, proving that small actions together can make a big
difference.
Oddlygood also continues its collaboration with the recycling app Bower, which
encourages everyday recycling by letting consumers scan, sort, and earn points that can be redeemed for cash, discounts, or donations to charity – because every return counts.
"This community-driven initiative turned recycling into something engaging and fun. Guinness World Records exists to inspire people to strive forward and make a positive difference, and this achievement does exactly that. By gathering the public and showing how collective efforts can create real change, Oddlygood has set an example for both brands and consumers,” says Joanne Brent, Guinness World Records Adjudicator.
"As an adjudicator, I was genuinely impressed by how hard everyone worked right until the very last second. I have never seen a result change at the exact moment the time ran out. It is a reminder that every action counts, and that small efforts together can make a difference on a world-record level. It’s Officially Amazing. Congratulations to everyone involved," finishes Joanne.
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