Asda Launches 'Diamond' Engagement Ring For Just 96p
By Business Correspondent
In a move that says “I love you” while quietly adding “but the electric bill is due,” Asda has launched its 96p ‘Diamond’ Engagement Ring, offering shoppers a budget-friendly way to pop the question in 2026.
As the UK continues its on-again, off-again relationship with economic stability, the supermarket giant is helping romantics avoid popping their overdraft along with the proposal.
For just 96p — less than the cost of a loose cucumber — hopeful fiancés can now purchase a ring that, in the right light and with a generous squint, almost resembles a month’s salary.
The ring features a sparkling “gemstone” that Asda promises dazzles just enough to make an impression, and it comes presented in a red velvet box that may well be worth more than the jewellery itself. Presentation, after all, is everything.
To mark its arrival, the ring made a dramatic debut at Asda’s Pudsey store, arriving in a blacked-out vehicle complete with security — a level of protection rarely seen for anything under £1.
Jade Cooper, Asda’s Valentine’s Buyer, said the ring is designed to be a light-hearted but meaningful gesture.
“We know a 96p ring isn’t going to end up in a museum,” she said, “but who expects to find this kind of carat in a supermarket? It’s a placeholder, a promise, or a very shiny way to say you don’t need to put a price on love. After all, it’s the thought — and the 4p change — that counts.”
The ‘Diamond’ Engagement Ring is available now in 570 Asda stores across the UK.
With around 22,000 rings available nationwide until Valentine’s Day, shoppers are being urged to move quickly — because romance, like a good deal, doesn’t hang around.
